WOSU launches kids’ channel


Staff Report



WOSU PUBLIC MEDIA LAUNCHES FREE LOCALIZED 24/7 PBS KIDS® TV CHANNEL

New Channel Supports WOSU Public Media’s Mission to Reach All Central Ohio-area Children with High-Quality Educational Content

COLUMBUS – On Monday, May 15, WOSU Public Media will launch a new, free 24/7 children’s TV channel. “WOSU Kids” will broadcast PBS KIDS shows 24-hours a day on an additional television channel (Digital Channel 34.4 and Spectrum Cable Channel 993). Now children in Central Ohio can watch their favorite series during primetime and after-school hours when viewing among families is high.

To kick off the launch of WOSU Kids, WOSU is hosting a celebration event at COSI on Saturday, June 3 from 10 a.m.–1 p.m. with activity stations, interactive exhibits, and costume characters featured in popular PBS KIDS shows on the new channel like Daniel Tiger’s Neighborhood, Clifford the Big Red Dog, Peg + Cat and Ready Jet Go!. Other WOSU Kids celebration events are planned throughout the summer at the Ohio State Fair, Columbus Museum of Art, a Clippers Game and at Ohio State University Wexner Medical Center’s Community Health Day. For more details, go to wosu.org.

“WOSU Public Media has been an integral part of the community for more than 95 years, delivering content and services that parents trust and that move the needle in early learning,” said Tom Rieland, General Manager. “We are excited to build on the work we do every day for Central Ohio’s families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it the most.”

PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 channel and digital offerings, WOSU Kids will build on this reach and impact. In fact, recent research found that WOSU TV has a much larger audience for PBS KIDS programming than the majority of public television markets across the country. Now, those kids and their parents will be better served.

Through this effort, WOSU Public Media will extend its commitment to early learning by offering more families high-quality PBS KIDS content that is trusted by parents and proven to help kids learn. PBS KIDS content has been cited by the American Academy of Pediatrics as beneficial media programming aimed at children. Designed to meet the needs of today’s kids, WOSU’s new, free 24/7 services will provide learning opportunities for children whenever and wherever they access media. Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 68% of the time children spend watching video content.

WOSU Kids joins with the primary WOSU TV channel, a PBS member station, as well as WOSU Plus and WOSU Ohio, to provide greater service to the region.

The 24/7 programming will also be accessible through a live stream on wosu.org (wosu.org/wosukids), pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and over-the-top platforms. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the WOSU Public Media mobile app.

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Staff Report

WOSU Public Media is a community-supported, noncommercial network of public radio and television stations, and digital services. To learn more, go to wosu.org.

WOSU Public Media is a community-supported, noncommercial network of public radio and television stations, and digital services. To learn more, go to wosu.org.