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Staff Reports



Meijer Spring Simply Give Campaign Coincides with Meijer LPGA Classic

Program generated more than $28 million since 2008

GRAND RAPIDS, Mich. – The Meijer spring Simply Give campaign has started, following a record-setting year in 2016 that raised $7.8 million for food pantries throughout the Midwest.

“Participation in our Simply Give program continues to grow, thanks to the generosity of our customers and dedicated food pantry partners,” Executive Chairman Hank Meijer said. “We are committed to helping end the problem of food insecurity in the Midwest.”

The spring campaign will run through June 18, coinciding once again with this year’s Meijer LPGA Classic for Simply Give. The past three tournaments generated more than $2.1 million for the retailer’s signature hunger relief program that restocks the shelves of food pantries in the communities it serves.

In addition, on June 2-3, Meijer will double match customers’ donations up to $25,000 per pantry. That means for every $10 donation card purchased, Meijer will contribute $20, resulting in a total $30 donation.

How it works:

During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.

Simply Give donation cards can be purchased at all 233 Meijer stores and will benefit a local food pantry.

Since Meijer began its Simply Give program in 2008, more than $28 million – or 308 million meals – has been donated to help neighborhood food pantries keep their shelves stocked throughout the year. According to Feeding America, $1 equals 11 meals.

The program runs three times a year when food pantries need it the most: spring, fall and holiday.

“Hunger is a problem that occurs in all of our communities, which is why the funds generated from Simply Give stay local,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “The Simply Give program gives everyone a chance to work toward ensuring no one has to go without food.”

A video featuring a food pantry volunteer is available on the Meijer Newsroom at http://newsroom.meijer.com/broll-footage.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 233 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has a fundamental philosophy aimed at strengthening the communities it serves and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

New Velvet Ice Cream packaging debuts in support of Pelotonia

Sales from Vanilla Lovers Trio to fund cancer research

UTICA, OH – Just in time for the launch of the summer ice cream season, Velvet Ice Cream today rolled its new package design for their Vanilla Lovers Trio flavor. Velvet Ice Cream’s new “Pelotonia-green” package is designed to raise awareness and funds for cancer research.

With the sale of every one of Velvet’s new Vanilla Lovers Trio carton, Velvet Ice Cream will donate 25 cents to Pelotonia, which funds cancer research at The Ohio State University Comprehensive Cancer Center—Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC-James). Founded in 2008, Pelotonia is a cycling event with varying course lengths of 25, 50, 75, 100, 155 and 180 miles where funds raised by riders, volunteers and virtual riders benefit OSUCCC-James. Pelotonia 2017 begins August 4 in Franklin County and takes riders through multiple Ohio counties, including Licking County where Velvet Ice Cream headquarters are located.

“Like so many, our family has been touched by cancer. Thus, we are thrilled to collaborate with our loyal Velvet Ice Cream customers in order to support Pelotonia and the groundbreaking cancer research happening here in central Ohio through the OSUCCC-James,” said Velvet Ice Cream President Luconda Dager.

Dager added that a number of Velvet Ice Cream employees ride in Pelotonia as members of the Team Granville Spokesman Peloton and that the company partners with the local community to host fundraising events for the team.

“We are so grateful to Velvet Ice Cream for its growing support,” said Pelotonia President and Chief Executive Officer Doug Ulman. “Not only will the sale of Velvet Vanilla Lovers Trio generate money for cancer research but having thousands of the bright co-branded cartons available in stores is an incredible opportunity to share Pelotonia’s mission and continue to build our community dedicated to end cancer.”

A generous supporter of cancer research and related causes, Velvet Ice Cream has been making ice cream in Ohio for 103 years. Velvet is also a major supporter of the annual Utica Sertoma Ice Cream Festival, held May 27-29 this year. Founded in 1914 by Joseph Dager, four generations of Dagers have since run the company, which is located in Utica, Ohio on 25 acres of the perfect combination of wooded countryside and rolling, pastoral farmland. Still family-owned and operated, Velvet produces and distributes more than five million gallons of ice cream every year from its headquarters on the grounds of Ye Olde Mill, which is open to the public through Oct. 31. Named by Frommer’s as one of America’s 10 Best Ice Cream Factory Tours, Ye Olde Mill welcomes 150,000 visitors each year for tours, tastings and events. The Mill houses an ice cream and milling museum, a restaurant, playground, picnic area and catch-and-release fish pond.

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Staff Reports