LOCAL BUSINESS NEWS BRIEFS


Staff Reports



Meijer Spring Simply Give Campaign Achieved Record Donation

Spring campaign generated more than $3 million for Midwest food pantries

GRAND RAPIDS, Mich. – The Meijer spring Simply Give campaign set a record with more than $3 million – or 33 million meals – to stock the shelves of food pantries across the Midwest, making it the most successful campaign in the program’s 9-year history.

The spring success came on the heels of a record $1 million donation to the program during the Meijer LPGA Classic for Simply Give, and a record-setting year in 2016, said Cathy Cooper, Senior Director of Community Partnerships and Giving.

“The Simply Give program is making a difference in the communities we serve, and we are so thankful our customers continue to stand with us and support this incredibly worthwhile effort,” Cooper said. “It’s inspiring to see friends and neighbors coming together to help feed our hungry neighbors.”

The Grand Rapids, Mich.-based retailer began its Simply Give program in 2008 as a way to help local food pantries throughout the Midwest achieve their mission of feeding hungry families. Since then, nearly $32 million – or 352 million meals – has been generated for food pantries.

The program runs three times a year when food pantries need it the most: spring, fall and holiday.

During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

SERVPRO Recognizes Local Business for Outstanding Revenue Performance

Lewis Center, OH (Grassroots Newswire) July 18, 2017 — The following Lewis Center-area entrepreneurs joined a group of high-performing franchisees who were recognized during an Awards Extravaganza event at the recent SERVPRO Annual Convention. More than 2,500 owners, key staff, and corporate representatives attended the annual event, which was held in Seattle at the Sheraton Seattle Hotel, June 24–28.

* Richard Cottrill, Owner(s) of SERVPRO of Delaware, OH, received the MILLIONAIRE’S Bronze award.

* Michael R. Spence and Kenneth N. Pack and Ronnie Pack, Owner(s) of SERVPRO of SW Columbus, received the HERITAGE Gold award.

Each year, the Awards Extravaganza event is a highlight of the convention.

The 2017 convention theme, “Every Day is GAMEDAY,” was a thread running through the 50 breakout sessions and three general sessions available to franchise owners and key team members in attendance. In keeping with the theme, the keynote speaker was Ross Bernstein, an inspirational business speaker and best-selling sports author. Bernstein’s signature program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World” (www.rossbernstein.com), reinforces the concept that individuals win games, but TEAMS win championships.

“As we celebrate our 50th year of providing world-class service to home and business owners who find themselves faced with sudden and unexpected disasters, the message that Bernstein delivers resonates. Our company’s success is built on the professionalism, caring, and integrity of our individual franchisees, like this year’s award winners. But the focus of the company as a whole is on providing the tools and training these individuals need to succeed,” said Sue Steen, Chief Executive Officer of Servpro Industries, Inc. “This annual gathering is our opportunity to share the latest in technology and insights with our owners, to congratulate this year’s award winners, and thank the extraordinary entrepreneurs—the team that has kept us at the top of our business category year after year.”

For more information about SERVPRO, visit www.SERVPRO.com.

About SERVPRO

Founded in 1967, the SERVPRO® Franchise System is a leader and provider of fire and water cleanup and restoration services and mold mitigation and remediation. SERVPRO’s professional services network of more than 1,700 individually owned and operated Franchises responds to property damage emergencies ranging from small individual disasters to multi-million dollar large-loss events. Providing coverage in the United States and Canada, the SERVPRO® System has established relationships with major insurance companies and commercial clients, as well as individual homeowners.

Buckeye Economist: Ohio Created More Jobs than Expected in June

Columbus – The Buckeye Institute’s lead economist Orphe Divounguy, Ph.D., commented on newly released unemployment data from the Ohio Department of Job and Family Services.

“Last month, the civilian labor force fell slightly (-0.1%) despite a small increase in the working-age population. However, in a positive sign, Ohio created more jobs than expected (0.2%), with non-agricultural wage and salary employment increasing 11,500 over the month, and employment in goods-producing industries standing at 909,500, an increase of 4,700 over the month.

“A declining labor force, coupled with positive job growth, indicates that while some unemployed workers are finding jobs, others are leaving the labor force. One reason could be, the newly unemployed, those who had just returned to the labor force, lacked the skills employers look for and exited the market place.

“It is also likely that the job growth reflects a larger number of employed workers moving on to better jobs. This would be a positive sign, since the increase in job transitions should result in stronger wage growth.

“While job growth in 2017 has slowed, Ohio is not unique, as the state’s employment picture is consistent with the rest of the US economy.”

Founded in 1989, The Buckeye Institute is an independent research and educational institution – a think tank – whose mission is to advance free-market public policy in the states.

The Buckeye Institute is a non-partisan, non-profit, and tax-exempt organization, as defined by section 501(c)(3) of the Internal Revenue code. As such, it relies on support from individuals, corporations, and foundations that share a commitment to individual liberty, free enterprise, personal responsibility, and limited government. The Buckeye Institute does not seek or accept government funding.

Legal Services Corporation Honors Ohio Attorneys for Pro Bono Service

CLEVELAND – The Legal Services Corporation (LSC) Board of Directors presented Pro Bono Service Awards on Thursday, July 20, to two Ohio attorneys, a corporate legal department, and a law firm in recognition of their extraordinary commitment to equal justice.

Recipients of LSC’s Pro Bono Service Awards were nominated by four of LSC’s grantees: Community Legal Aid Services, Legal Aid of Western Ohio, Legal Aid Society of Cleveland, and Ohio State Legal Services. The recipients are:

  • Ann S. Bergen, an attorney based in Willoughby who has volunteered her legal skills and expertise with the Legal Aid Society of Cleveland for 25 years, including serving on the organization’s board.
  • David E. Butz,an attorney with the Canton law firm of Krugliak, Wilkins, Griffiths, & Dougherty Co., L.P.A who has taken on more than 100 pro bono cases with Community Legal Aid Services in Akron.
  • Marathon Petroleum Corporation’s in-house attorneys who have handled numerous pro bono cases during their 10-year partnership with Legal Aid of Western Ohio.
  • Porter Wright Morris & Arthur LLP, a Columbus-based law firm that has worked with Ohio State Legal Services for more than a decade, taking on numerous consumer debt and eviction cases.

Legal Services Corporation (LSC) is an independent nonprofit established by Congress in 1974 to provide financial support for civil legal aid to low-income Americans. The Corporation provides funding to 133 independent non-profit legal aid programs in every state, the District of Columbia, and U.S. territories.

USDA Technology Transfer Report Highlights “Made in America” Research

WASHINGTON, July 20, 2017 – U.S. Secretary of Agriculture Sonny Perdue announced that U.S. Department of Agriculture (USDA) research generated 244 new inventions and 109 patent applications in the 2016 fiscal year. These innovations included an anti-cancer drug derived from Omega-3 fatty acids, sensors to help prevent bridge collapses, gene-silencing technology that controls mosquito populations, and hand-held imaging tools to detect meat contamination. The Secretary released USDA’s annual Technology Transfer Report, which listed the technology produced through research either conducted or supported by USDA.

“USDA’s made-in-America research gives us new technology that creates business opportunities and private sector jobs in both agriculture and other sectors,” Perdue said. “Studies show that every dollar invested in agricultural research returns $20 to our economy. Just like the crops that come up out of our soil, these inventions and innovations were made in America.”

The 559-page report outlines the public release and adoption of information, tools, and solutions developed through USDA’s agricultural research efforts, collaborative partnerships, and formal Cooperative Research and Development Agreements. The innovations outlined in the report show how these efforts have translated into public-private partnerships that help American agriculture and other businesses compete in the world marketplace.

Innovations include:

Anti-cancer drug: A patent application was filed in September 2016 by Penn State University researchers for an anti-cancer drug developed from Omega-3 fatty acid derivatives. The researchers received funding from USDA’s National Institute for Food and Agriculture. (p. 538 in the report)

Protecting Bridge Infrastructure: The U.S. Forest Service (FS) has patented a method for measuring streambed variations around bridge piers. This will help prevent unexpected bridge collapses by providing real time monitoring of bed scour at piers. (p. 487)

Silencing mosquito genes: Agricultural Research Service (ARS) scientists and collaborators in Gainesville, Florida have demonstrated that selectively silencing proteins in the genes of mosquitoes is an effective method for controlling disease-carrying mosquitoes. (p. 206)

Meat contamination tool: ARS researchers in Beltsville, Maryland developed a handheld fluorescent imaging device (HFID) that detects contaminated food and equipment surfaces. This patented technology is under license and commercial development by an industry partner and will support and improve industry and government meat safety inspection programs. (p.166)

In addition to ARS, NIFA, and FS, the Technology Transfer Report lists activities at USDA’s Agricultural Marketing Service (AMS), Animal and Plant Health Inspection Service (APHIS), Economic Research Service (ERS), Foreign Agricultural Service (FAS), Food Safety and Inspection Service (FSIS), the Grain Inspection, Packers, and Stockyards Administration (GIPSA), and the Natural Resources Conservation Service (NRCS).

An oil and gas corporation sued a community that is seeking to protect itself from frack waste…

Now the corporation is going after their lawyers

Corporation demands $560,000 from public interest lawyers that are defending community

MERCERSBURG, PA: A major oil and gas corporation is suing the rural community of Grant Township, Elk County, Pennsylvania, to overturn its protections against toxic frack waste. In the wake of the lawsuit, the corporation is now seeking payment of its attorneys’ fees from the lawyers representing the Township.

Pennsylvania General Energy Company, LLC (PGE) seeks to dump 152 million gallons of frack waste in Grant Township over ten years. The company admits that the waste, which will remain in the Township forever, will contain radioactive and toxic contaminants.

Seeking to protect itself from dumping, the community adopted a ban on frack wastewater injection wells. In 2014, PGE sued the Township, claiming that its corporate constitutional “rights” were violated by the ban.

PGE has now asked a federal court to force Grant’s lawyers from the Community Environmental Legal Defense Fund (CELDF) – who are representing the Township to defend its ban – to pay over a half million dollars to the company, to reimburse the company for monies it has spent in its three-year lawsuit against the small municipality.

CELDF is a non-profit, public interest law firm headquartered in Pennsylvania, which provides pro bono and low-cost legal assistance to grassroots groups and municipal governments. CELDF is representing the Township in this case.

Even though parts of the law were overturned by a federal judge last year, the company has continued to pursue the Township for damages and fees. The people of the Township recently reinstated the ban through popular adoption of a new home rule charter, which now serves as the governing document for the community. The company has not challenged the new charter, but certain provisions have now been challenged by the state itself, through Pennsylvania’s Department of Environmental Protection.

The continuing conflict between the community and the industry was recently featured in Rolling Stone magazine: The Small Town That Fought Fracking.

CELDF’s Executive Director, Thomas Linzey, stated, “What is playing out in Grant is what has played out in thousands of communities across the United States – a resource extraction corporation sues a rural community, places industry call “sacrifice zones” – to force in damaging projects that the community doesn’t want or need. Knowing that Grant is too small to satisfy a money judgment against it, the company and its attorneys are now going after CELDF.”

Linzey further explained, “This lawsuit is about who actually governs our communities, and whether companies have more rights than the communities they seek to use.”

In response to the company’s recent filings, CELDF has informed PGE that it will be filing its own request against the company if the company does not withdraw its request.

NOP Alert: Fraudulent Certificates Posted

The USDA Agricultural Marketing Service (AMS) National Organic Program (NOP) has revised its webpage for posting fraudulent organic certificates. The text-based list of fraudulent certificates has been replaced with a more user-friendly, downloadable spreadsheet. The new spreadsheet makes it easier for users to review, search, and sort the list.

In addition, the NOP is alerting the organic trade about the presence of several additional fraudulent organic certificates. Eleven fraudulent organic certificates listing the following businesses are in use and have recently been reported to the NOP:

  • MySpiceSage
  • Aphrodite Group
  • Hambsch Family Vineyards, LLC
  • Gulda Afro Group Sanayi Ticaret Wix
  • Wayne Food Co Ltd
  • Dong Duong Export Company Limited
  • Pichuberry LLC
  • Shad Enterprises
  • Campo Agricola Agua Azul
  • BioOrganic CIA LTDA
  • Societe Aparma Sarl

These eleven certificates falsely represent agricultural products as certified organic under the USDA organic regulations, violating the Organic Foods Production Act of 1990.

Fraudulent certificates may have been created and used without the knowledge of the operator or the certifying agent named in the certificate. The posting of fraudulent certificates does not necessarily mean that the named operator or certifying agent was involved in illegal activity. If an operation named on a fraudulent certificate is certified, its certifying agent, identified in the list of certified operations, can provide additional information and verification to the organic trade.

The vigilance of the organic community is a vital force in ensuring organic integrity. Organic handlers should continue to review certificates carefully, validate with their certifying agents where needed, and send any suspicious certificates to the NOP Compliance and Enforcement team.

Any use of this certificate or other fraudulent documents to market, label, or sell non-organic agricultural products as organic can result in a civil penalty of up to $11,000 per violation.

Persons with information regarding the production or use of this or other fraudulent NOP certificates are asked to send information to the NOP Compliance & Enforcement Division.

New Study Says Half of Workers Will Be Replaced by Robots

Employment expert weighs in

A recent study has just revealed that technology could replace as many as half of all low-skilled jobs in the United States. The findings confirm earlier findings which say that fast-food workers could be at serious risk of losing their jobs to robots in the next several years.

Rob Wilson, President of Employco USA and employment trends expert says, “While the technology industry does offer employment, it also will eventually end up taking millions of positions away. And, not only do they take positions away, they also lower wages. A recent study found that each new robot added per 1,000 workers causes wages to drop in the surrounding area by around 0.25 and 0.5 percent.”

Wilson says minimum wage hikes could also make robots the preferred option for employers. “Robots don’t need raises,” he says. “They don’t healthcare or sick days. For employers who are looking down the barrell of ever-increasing business costs, robots are a cost-saving option in the long-run.”

However, Wilson assures Americans that automation is far from a death knell for the economy. “Yes, automation is going to change the economic landscape, but it’s not going to turn the country into a dystopia run by robots. However, workers do need to make sure that they diversify their skills and become adept in many different functions, as robots (such as the automated burger flippers in fast-food joints) have limited abilities. It’s no longer enough just to show up and do your daily duties. A worker has to be engaged, present and connected to their fellow workers and their customers, as this human connection is something that a robot can never achieve.”

About Employco USA

Offering human resource related solutions for small to mid-sized businesses, Employco saves companies from the complexities of managing human resource functions. The structure allows employers to become a part of a large purchasing group, offering more control over employee costs through controlled rates. Employco assists businesses in critical areas by providing protection from employer liabilities and reducing risk in areas such as: workers’ compensation, insurance policies and compliance with federal, state and local regulations. For more information, please visit http://www.employco.com<http://www.employco.com/>

RETAIL STORE CLOSURES AND MALL CLOSURES…AND…A COUPLE OF THINGS THAT COULD HELP JUMP START A LOT OF BUSINESS FOR RETAILERS

“When you walk down a street and you see a sign about a store closing, it’s always a little bit saddening, and when you see the huge numbers of recent and planned store closings, the numbers are absolutely staggering,” says Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

In a recent posting about store closings on a website called www.clark.com, the website details the recent and planned store closings of a long list of giant retailers.

Here are some of those numbers of recent and planned store closings:

  • Gymboree: 350 stores
  • J.C. Penney: 138 stores
  • Macy’s: 68 stores
  • Radio Shack: 1,000 stores
  • Abercrombie and Fitch: 60 stores
  • Guess: 60 stores
  • Cross: 160 stores
  • The Limited: 250 stores
  • Rue 21: 400 stores
  • Bebe: 180 stores
  • Sears and K-mart: 43 stores
  • Payless Shoe Source: 512 stores
  • Michael Kors: 100 to 125 stores

…And the list goes on and on with more huge numbers of store closings planned in 2017.

In addition, a recent Credit Suisse report predicted that up to 25% of current shopping malls may wind up closing within the next five years.

With all this in mind, how is the retail situation in your market? How many local stores have closed down and how many chain stores have closed down in recent years? How are the malls doing? And, how has the cutback in retail affected advertising revenues at your company?

And, what can retail businesses and media companies do to help boost their business in a very competitive market?

“One of the things that retail businesses and all kinds of businesses can do to help them increase their business is to start fine-tuning their marketing with some easy-to-use advertising math that will give them more of the information they need to make key marketing decisions with far less risk,” says Barrows.

The math he is referring to is some advertising math he developed that he calls “The Barrows Popularity Factor.” “The math will show you how you can actually quantify the relationship between your advertising and sales, and you can use the math to help you test and compare and analyze the effectiveness of your advertising much more efficiently and much more effectively, says Barrows, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.”

The math and how to use it are explained in a booklet he wrote called “The Barrows Popularity Factor” that you can download for $4.95 at www.barrows.com.

“You can read the whole booklet in about an hour and the math is extremely easy to use, says Barrows. All of the calculations can be done by one person, in moments, with just a simple calculator, and as they say in advertising…’It really works!.’”

Media companies can also use this math to help them work with their clients to help them make their advertising campaigns much more effective, and media companies can also use the math to help them make their own advertising campaigns much more effective to help them increase their circulation, increase their audience and increase their advertising revenue.

“Another thing that media companies can do to help them jumpstart business in their area, and to help them jumpstart their own advertising revenue, is to do an Advertising Giveaway Promotion that would be set up in a very special way that could help produce a lot of new business very quickly,” says Barrows.

Barrows has developed a proposal for this kind of promotion, as well as several other projects and promotions that could help media companies increase their advertising revenues very quickly and very substantially. Media companies that would be interested in taking a look at the proposal for the Advertising Giveaway Promotion and the proposals for these other projects and promotions should contact Robert Barrows at 650-344-4405.

For more information about “The Barrows Popularity Factor” advertising math, and for more information about the business proposals, please contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.

Bell ringer dings in 175th year

The company that invented the first electric bell ringer in America and installed the largest swinging cast bell in the country is celebrating their 175th year in business. The Verdin Company is inviting media, elected officials and the public to attend a unique concert at their factory in Cincinnati on September 15 to recognize this anniversary milestone.

An innovator in the world of cast bronze bells, clocks, carillons and towers, The Verdin Company is also the oldest family-owned business in Ohio. The company was founded in 1842 by French immigrant brothers Francois de Sales and Michel Verdin. The company’s craftsmanship is now displayed all over the world, including the Smithsonian Institute, Walt Disney World and the World Peace Bell.

The RIDGE Project Hosts Special Training

The RIDGE Project, a non-profit organization out of McClure, Ohio that supports and equips families by teaching them how to build stronger relationships with each other, hosted Ascend’s Sexual Risk Avoidance (SRA) certification training on Tuesday, July 18th and Wednesday, July 19th. “The RIDGE Project has a longstanding relationship with Ascend and was honored to host their training. SRA Certification trainings keep our programs on the cutting edge in youth development and risk avoidance that aligns with the public health model so we can best serve students here in Northwest Ohio” said Vanessa Ridley, RIDGE’s youth department Project Director.

Ascend is a national membership and advocacy organization headquartered in Washington, D.C., that promotes through training and public policy development the importance of avoiding sexual risk behaviors and the elimination of all associated risks of those behaviors. Executive Directors Mary Anne Mosack and Thelma Moton of Choosing to Excel, conducted the training to over 20 attendees from youth public health programs serving all over the country from Washington to West Virginia, who are all specializing in character development and sexual risk avoidance education. Mary Anne notes, “What we teach youth about sex matters. Their choices can impact their health now and in the future because sex is always about more than sex. We want to empower students with the knowledge and skills they need to truly thrive by avoiding sexual risk.”

Attendees learned how to more-effectively deliver their optimal health message of encouraging teens to avoid risky behaviors by instilling character, self-empowerment, and promoting positive peer pressure. Graduates became certified as Sexual Risk Avoidance Specialists (SRAS) and will be more effectively delivering to youth their message that sexual risks are best avoided by waiting for marriage.

Secretary Husted Releases New Business Filing Figures for June 2017

Three out of four Ohio businesses are now started using Ohio Business Central

COLUMBUS– Ohio Secretary of State Jon Husted announced 9,834 new entities filed to do business in Ohio during June 2017, an increase of 1,354 when compared to the same month in 2016.

To date, 63,179 new entities have filed to do business in Ohio this year. With the creation of Ohio Business Central, the online business filing site founded by Secretary Husted in 2013, the number of new business filings continues to climb. Today, three out of every four new entities are started online. Since Ohio Business Central’s launch nearly four years ago, the Secretary of State’s Office has processed over 264,282 online filings.

January to June Business Filing Statistics (2015 -2017). Bar graph featuring three bars, with pop-out graphic detailing June 2016 to June 2017 comparative growth.

June 2017 marked 20 months since Secretary Husted reduced the cost of starting and maintaining a business in the Buckeye State by 21 percent. This change has saved Ohio businesses more than $4.3 million to date.

Secretary Husted’s efforts to cut costs and enhance government efficiencies don’t stop there. For the remainder of his term, Secretary Husted will run the Ohio Secretary of State’s Office without using any tax dollars – a move that will save taxpayers nearly $5 million in the next two years. This cut in state spending is the result of Secretary Husted’s wise financial stewardship since entering office in 2011. During his first term, he reduced spending by $14.5 million, a 16 percent reduction when compared to the previous administration. He is also operating his office with nearly 32 percent fewer staff. With only 130 employees, down from 190 when Secretary Husted took office, payroll costs at the Secretary of State’s Office are now at the lowest level in nine years.

Secretary Husted’s success in improving customer service is also apparent by the fact that more people are choosing Ohio as the place to do business. Earlier this year he announced that 2016 was the seventh consecutive year the state has seen a record number of new entities filing to do business in Ohio (read more). With strong filing growth in the first quarter of 2017, Ohio is well on its way to another record year.

Though the most visible role of the Secretary of State is that of chief elections officer, the office is also the first stop for individuals or companies who want to file and start a business in Ohio. While recognizing these numbers can’t provide a complete picture of Ohio’s jobs climate, they are an important indicator of economic activity that Secretary Husted hopes will add to the ongoing discussion of how to improve the state’s overall climate for business.

NOTE: New business filings are classified as forms filed with the Ohio Secretary of State that declare the formation of a business entity, including for-profit, non-profit and professional corporations, limited liability companies, partnerships, limited partnerships and limited liability partnerships. Filing as a business in Ohio does not guarantee the company will begin operations, be profitable or create jobs.

Delaware photographer

Capturing a moment it time that defines your story.

Unique portraits for Women, Men and High School Seniors. Creating artistic and stylish moments in time, that you can share with your family and friends that will last a lifetime. Every portrait that I create is professionally printed and mounted within a stylish white matting. I also offer elegant upgrades in framing, full size wall prints and stylish folio boxes to preserve and present your moment.

Call me or visit my studio to set up your free personalized consultation and let me create a cherished personal and family memory that will last a lifetime.

Visit marksuplicki.com for more details or call 740-990-7130.

Are GIFs the future?

With 63% of Americans using GIFs on a regular basis, “Is the GIF the future of communication?”

Consider this:

Facebook users watch only the first 3-5 seconds of a video on average, and 80% view it without sound. Users are already turning social media content into GIFs—whether the content creators intended it or not.

The lesson? According to short form content expert and Gfycat CEO Richard Rabbat, “snackable content bites” will soon structure how we communicate.

Here are 3 GIF-inspired short form trends on the horizon:

1. LONG FORM WILL GO SHORT FORM—AND VISUALImagine journalists breaking up articles with GIFs that illustrate their point or fashion labels showing an entire new line in less than 3 seconds. Content creators will heighten engagement with long form by adapting it to an audience that’s hungry for short form.

2. GIFS WILL BE USED TO BUILD A PERSONAL BRAND

As GIF creation gets easier, even the casual internet user will create their own GIFs to build their brand. A quick scroll through a user’s social media feeds will quickly reveal everything from their sense of humor and aesthetic to their core values.

3. THE ‘GAMIFICATION’ OF GIFS WILL SPREAD FAR AND WIDE

High-quality GIFs are already the tool of choice for gamers to share epic highlights from their gaming adventures. This trend will quickly spread to other niche groups—imagine makeup artists using a GIF to demonstrate the perfect cat-eye, or bakers crafting visual recipe tutorials.

Sound exaggerated? Gfycat, the largest user generated GIF platform in the world, is already the major platform gamers use to share highlights. And with a streamlined, foolproof video upload process, they’re making it easier than ever for the casual user to share their GIFs with the world.

http://www.sunburynews.com/wp-content/uploads/sites/48/2017/08/automation-icon.png

Staff Reports