Annual campaign surpasses $3 million raised for breast cancer organizations since 2010
October 2, 2017 – Covelli Enterprises, the largest franchisee of Panera Bread, launches its annual month-long Pink Ribbon Bagel campaign beginning October 1 in participating Columbus Panera Bread bakery-cafés in honor of Breast Cancer Awareness Month. All October long, a portion of the proceeds from Pink Ribbon Bagel sales will be donated to The James Cancer Hospital and Pink Ribbon Girls.
Since the program’s inception, Covelli Enterprises has raised nearly $3 million to support breast cancer programs in the communities it serves. This year in Columbus, every Panera Bread Bakery-café will also offer customers the option to round up their order totals at the register. The funds raised in this program will also be donated to The James Cancer Hospital and Pink Ribbon Girls.
“This campaign remains a top priority for our brand year-after-year, which is why we wanted to give our guests a new opportunity to donate this year in addition to our delicious bagels,” said Sam Covelli, Owner/Operator of Covelli Enterprises, the Ohio-based franchisee of Panera Bread. “The funds raised by the Pink Ribbon Bagel and the register round up are helping to save the lives of local women with breast cancer. There’s no better feeling than knowing you can help make difference.”
The Pink Ribbon Girls and The James provide care and treatments for local residents affected by women’s cancers. From providing meals, rides to treatment and house cleaning services by the Pink Ribbon Girls to the treatment and research done at the James, local women are receiving the care they deserve through donations like those raised by Panera Bread and Covelli Enterprises.
The Pink Ribbon Bagel, shaped in the form of the iconic pink ribbon, features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked fresh each morning by Panera’s bakers at each bakery-cafe. One of Panera Bread’s first franchisees, a breast cancer survivor, developed the Pink Ribbon Bagel in 2001 as a way to help support breast cancer research.
The cafes are accepting pre-orders for bagels at www.covelli.com/gopink.
About Covelli Enterprises
Covelli Enterprises is the largest franchisee of Panera Bread, LLC, with more than 300 bakery-cafés in 7 states. In 2016, Covelli Enterprises donated more than $28 million to non-profit organizations. www.covelli.com