Columbus, OH (November 20, 2017) – While The Ohio State Buckeyes face off against Michigan on November 25th, many communities will also be celebrating Small Business Saturday. There are 23 million small businesses in the U.S., and an estimated 112 million people reported shopping at a small business on Small Business Saturday in 2016. The day was first launched by American Express in 2010 to encourage consumers to shop locally and support small businesses in their community, and BBB is proud to support the Central Ohio small business community again in 2017.
BBB’s Holiday Helper is an online resource with tips and resources to help guide consumers through Thanksgiving weekend and beyond. As businesses and consumers alike prepare for Saturday, here are some tips and trends to keep in mind:
Tips for consumers:
Stay local: Check the Small Business Saturday website for a list of shops in your area that are participating.
Friends and family: Supporting local businesses can be turned into a great event shared with friends and family. Many communities will hold fun events on Saturday, November 25th in honor of Small Business Saturday. 81% of those who participated in Small Business Saturday in 2016 encouraged friends and family to shop small as well.
Try something new. Visiting your favorite local small businesses will be fun, but Small Business Saturday is also a perfect opportunity to check out businesses you haven’t been to before.
For more tips on shopping during the holidays, click here.
Tips for businesses:
Visit the Small Business Saturday official website for free materials and promotional resources to help you prepare for the day.
Consider having a special event in your store or parking lot to help draw people in. A few snacks and music can make a big difference.
Don’t forget to advertise. Find a sandwich board, draw on your storefront with window markers and take to social media to market for the special day. 72% of consumers know about Small Business Saturday-let them know what you’re planning!
See what other businesses in your community are doing. There may be a chance to partner with your neighbors and plan something really special.
Host a special sale. For example, for coming in on Small Business Saturday, consumers may get a certain percentage off or receive a coupon for future use.
For more information, follow your BBB on Facebook, Twitter, and at bbb.org.
For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2016, people turned to BBB more than 167 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Central Ohio, which was founded in 1921 and serves 21 counties in Central Ohio.