Chill, the new DQ is now open


By Gary Budzak - gbudzak@aimmediamidwest.com



Among the employees at the new Sunbury Dairy Queen are, left-right: Greg Van Fleet, Tanasia Bates, Shawn Boyd, Mariealena Buttrum, Marcus Jacobs.

Among the employees at the new Sunbury Dairy Queen are, left-right: Greg Van Fleet, Tanasia Bates, Shawn Boyd, Mariealena Buttrum, Marcus Jacobs.


The patio of the new Dairy Queen in Sunbury.


Some of the cakes available for purchase at the new Dairy Queen in Sunbury.


The new Dairy Queen is still hiring, managers said.


DQ Grill & Chill Fact Sheet

OWNERSHIP

Dairy Queen restaurants are franchised by American Dairy Queen Corporation (ADQ), a Berkshire Hathaway company (NYSE: BRK.A and BRK.B) and there are currently more than 6,700 locations in 28 countries worldwide. The DQ Grill & Chill concept now makes up about 50 percent of the U.S. franchise system.

HISTORY

The first Dairy Queen location opened in Joliet, Ill. in 1940 and the chain’s signature treats have been rooted in tradition and nostalgia for kids and adults alike ever since. Many decades later, that same sentiment remains. The chain celebrated its 75th anniversary in 2015 on solid footing, thanks to a sharpened focus and steady growth of the DQ Grill & Chill concept, the brand’s innovative quick service restaurant (QSR) model that launched in 2002.

NUMBER OF LOCATIONS

In the U.S., there are currently more than 2,134 DQ Grill & Chill restaurants in 46 states.

International Dairy Queen opened 82 locations in 2016 and converted close to 200 existing locations into DQ Grill & Chill models in 2016.

MENU

The DQ Grill & Chill concept boasts more variety on its menu, with dozens of core items, including a variety of burgers and chicken sandwiches, alongside the heritage treat side of the business. The brand also incorporated the DQ $5 Buck Lunch deal and DQ Bakes!® Artisan-style Sandwiches, Snack Melts, and Hot Desserts à la Mode to their offerings.

INVESTMENT

Individuals looking to open a DQ Grill & Chill restaurant should have equity of $400,000 for a single store, and equity of approximately $2 million to open multiple stores. The investment range, as stated in the DQ Grill & Chill Franchise Disclosure Document, ranges from $1.08 million to $1.85 million, without the cost of leasing or purchasing land.

STORE DESIGN

DQ Grill & Chill is the newest twist to the classic and highly recognized Dairy Queen brand restaurant, which dates back to 1940. The concept blends the best of Dairy Queen’s heritage with the most modern innovation in quick service food and design. The DQ Grill & Chill restaurant interior also brings an innovative dimension to the quick-serve restaurant environment.

Highlighted by a modern open-air grill, separate “grill” and “chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The attractive outdoor patio, another new addition, seats 20 guests.

SIZE

The average DQ Grill & Chill location is a one-story, 2,612-square-feet building with capacity for 72 seats.

The minimum lot size is 38,736-square-feet with a 144-square-foot frontage. Sites can acquire drive-thru permission through local zoning approval and locations are required to have a minimum of 43 parking spaces.

ABOUT INTERNATIONAL DAIRY QUEEN:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation.

Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and over 25 additional countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

For more information visit DairyQueen.com.

The new Dairy Queen in Sunbury, whose products include soft-serve cones and cups, had what corporate types like to call a “soft opening” on Monday, Dec. 11.

A fancy grand opening for the Grill & Chill at 211 West Cherry Street in the Sunbury Mills Plaza is slated for after the first of the year.

“It’s going to be exciting,” said Greg Van Fleet, operations manager for the new DQ. “We’re not just another restaurant. We will be supportive of the community.”

In a way it already is, because serving Blizzards and such represents a first job for about half of the new store’s 60-70 employees, who attend Big Walnut High School, including members of the football team. In addition, the store will offer fundraising opportunities.

“I like to see smiles on faces and create a fun atmosphere,” said employee Marcus Jacobs, who was moving to the new store after a few years in the New Albany DQ.

Scott Kleinman is franchisee for both New Albany and Sunbury DQs.

“My business partner Dr. Rick Weiner and I, we look at Dairy Queen as part of a community,” Kleinman said. “We look for communities we can actively get involved in. We like working with the young people for their first job. They get to learn a lot of things — teamwork, communication, problem-solving. We like to be that place in the community where people meet before and after events.

“Sunbury is obviously a very nice growing community, and we think we can play a part in that,” Kleinman continued. “Our store will be very involved in things that will bring the community together. It will not only be a place that hosts fundraisers, but makes commitments to the things that drive the community of Sunbury — schools, athletics, the arts.”

Kleinman said he likes the store’s location in the Plaza.

“We looked for a year or two in and around Sunbury before we settled on that location,” Kleinman said. “It’s always helpful to be by a grocery store, Kroger especially. We think it will be beneficial for us and them.”

“I live in the Detroit area, and have now been to the Sunbury area a number of times,” said Mike Mettler, International Dairy Queen Inc. Vice President of Franchise Sales and Development. “I was amazed by the growth, I think two thousand people in the last few years, but also a great community, the high school and good employment. When we look in an area before approving a new location, we want to make sure there’s enough families and activities, daytime employment in terms of lunch trade.

“It’s in front of a Kroger,” Mettler continued. “I’ve sat in that parking lot and remember seeing a lot of traffic. I also work with a number of Ohio State fans, and they travel through Sunbury on the way to Columbus. It’s a small but growing community with a lot of good things going for it — an older downtown and a new retail area, good employment, and convenient to the highways.

“We think it’s a great fit for the area.”

Among the employees at the new Sunbury Dairy Queen are, left-right: Greg Van Fleet, Tanasia Bates, Shawn Boyd, Mariealena Buttrum, Marcus Jacobs.
https://www.sunburynews.com/wp-content/uploads/sites/48/2017/12/web1_Dq-workers.jpgAmong the employees at the new Sunbury Dairy Queen are, left-right: Greg Van Fleet, Tanasia Bates, Shawn Boyd, Mariealena Buttrum, Marcus Jacobs.

The patio of the new Dairy Queen in Sunbury.
https://www.sunburynews.com/wp-content/uploads/sites/48/2017/12/web1_Dq-patio.jpgThe patio of the new Dairy Queen in Sunbury.

Some of the cakes available for purchase at the new Dairy Queen in Sunbury.
https://www.sunburynews.com/wp-content/uploads/sites/48/2017/12/web1_Dq-cakes.jpgSome of the cakes available for purchase at the new Dairy Queen in Sunbury.

The new Dairy Queen is still hiring, managers said.
https://www.sunburynews.com/wp-content/uploads/sites/48/2017/12/web1_Dq-sign.jpgThe new Dairy Queen is still hiring, managers said.

By Gary Budzak

gbudzak@aimmediamidwest.com

DQ Grill & Chill Fact Sheet

OWNERSHIP

Dairy Queen restaurants are franchised by American Dairy Queen Corporation (ADQ), a Berkshire Hathaway company (NYSE: BRK.A and BRK.B) and there are currently more than 6,700 locations in 28 countries worldwide. The DQ Grill & Chill concept now makes up about 50 percent of the U.S. franchise system.

HISTORY

The first Dairy Queen location opened in Joliet, Ill. in 1940 and the chain’s signature treats have been rooted in tradition and nostalgia for kids and adults alike ever since. Many decades later, that same sentiment remains. The chain celebrated its 75th anniversary in 2015 on solid footing, thanks to a sharpened focus and steady growth of the DQ Grill & Chill concept, the brand’s innovative quick service restaurant (QSR) model that launched in 2002.

NUMBER OF LOCATIONS

In the U.S., there are currently more than 2,134 DQ Grill & Chill restaurants in 46 states.

International Dairy Queen opened 82 locations in 2016 and converted close to 200 existing locations into DQ Grill & Chill models in 2016.

MENU

The DQ Grill & Chill concept boasts more variety on its menu, with dozens of core items, including a variety of burgers and chicken sandwiches, alongside the heritage treat side of the business. The brand also incorporated the DQ $5 Buck Lunch deal and DQ Bakes!® Artisan-style Sandwiches, Snack Melts, and Hot Desserts à la Mode to their offerings.

INVESTMENT

Individuals looking to open a DQ Grill & Chill restaurant should have equity of $400,000 for a single store, and equity of approximately $2 million to open multiple stores. The investment range, as stated in the DQ Grill & Chill Franchise Disclosure Document, ranges from $1.08 million to $1.85 million, without the cost of leasing or purchasing land.

STORE DESIGN

DQ Grill & Chill is the newest twist to the classic and highly recognized Dairy Queen brand restaurant, which dates back to 1940. The concept blends the best of Dairy Queen’s heritage with the most modern innovation in quick service food and design. The DQ Grill & Chill restaurant interior also brings an innovative dimension to the quick-serve restaurant environment.

Highlighted by a modern open-air grill, separate “grill” and “chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The attractive outdoor patio, another new addition, seats 20 guests.

SIZE

The average DQ Grill & Chill location is a one-story, 2,612-square-feet building with capacity for 72 seats.

The minimum lot size is 38,736-square-feet with a 144-square-foot frontage. Sites can acquire drive-thru permission through local zoning approval and locations are required to have a minimum of 43 parking spaces.

ABOUT INTERNATIONAL DAIRY QUEEN:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation.

Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and over 25 additional countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

For more information visit DairyQueen.com.

Gary Budzak may be reached at 740-413-0906 or on Twitter @GaryBudzak.

Gary Budzak may be reached at 740-413-0906 or on Twitter @GaryBudzak.

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