Local business mergers

Staff Report

Ohio Marketing Agencies Merge

COLUMBUS — Communica, Inc., a Toledo-based integrated marketing communications firm with offices in Charlotte, NC; Columbus; Detroit; Lexington, Kentucky and Shanghai, China; has merged with The Pursuit Group, a Toledo-based content marketing and funnel management firm with a Columbus office. The two companies have worked closely together for many years to service a global client base primarily in the business-to-business arena.

For three decades, Communica has developed smart, effective, award-winning advertising, marketing and public relations for an extensive list of clients locally, nationally and globally — from Fortune 500 companies to the latest startups. With the marketing, PR and advertising landscapes continuously changing and becoming more integrated, it made sense to combine the strengths of the two companies for expanded service to our clients.

According to Communica CEO Jeff Kimble, “We have worked closely with The Pursuit Group for years. They bring additional expertise to our clients and we felt that it was time to formalize our relationship.”

Since 2003, The Pursuit Group has helped business-to-business enterprises improve their revenue generation performance. By combining expertise in funnel management and content marketing with advanced marketing technology, the company helps its clients generate leads, turn more leads into sales, and grow current customers into bigger and longer-term customers.

Barry Rosen, Pursuit Group principal, talks about the merger this way, “We always had great admiration for Communica’s work and had real success whenever we teamed with them to serve clients. And, as the B2B markets we serve have been forced to navigate new buyer needs and behaviors, it was easy to see how our marriage would be an opportunity to better serve them. It’s unique and powerful. Our strengths in funnel strategy, content marketing and marketing technology and their expertise in branding, marketing communications and media are hard to find in one cohesive package.”

The primary principals in the agency are Jeff Kimble, Debra Monagan, Barry Rosen and John Edwards. The agency will retain the name “Communica, Inc.” and Toledo as its headquarters where it currently occupies three buildings downtown. Downtown Toledo has been Communica’s home more than 27 years. Communica and The Pursuit Group are also in the process of consolidating their Columbus offices.

USI Expands Ohio Operation with Acquisition of Accelerated Benefits

VALHALLA, N.Y. – USI Insurance Services (“USI”), the number one employee benefits broker in Ohio, announced that Accelerated Benefits, the largest insurance agency in central Ohio, has joined the firm.

Founded in 1986 by Thomas P. Wagoner and headquartered in Dublin, Ohio, Accelerated Benefits and its employees will remain at the current Dublin location. Wagoner has been named president of USI Columbus Employee Benefit Division. Terms of the transaction were not disclosed.

Thomas D. Cassady, USI Midwest regional chief executive officer, said: “For almost 30 years, Accelerated Benefits’ growth has been driven by what is known as the company’s ‘Five-C Employee Benefit Program’ – Cost, Compliance, Communication, Coordination and Consultation. Their uncompromising commitment to delivering superior service and ability to offer customizable solutions that fit the unique needs of their clients perfectly complement the USI ONE Advantage®, a customer-centric approach to delivering solutions that is enhancing the insurance brokerage and consulting experience. We are pleased to have Tom and his team join us, and I look forward to combining our strengths to further extend USI’s presence as one of the top insurance brokerage firms in the Midwest region.”

Thomas P. Wagoner, president, Accelerated Benefits, said: “We are in the ‘business of insurance,’ not the ‘insurance business,’ and we have been searching for a partner who focuses on problem solving and generating positive economic results for its clients instead of simply pushing out quotes. The USI ONE™ platform embodies these values, and through this partnership, customers will continue to enjoy their benefits programs and have access to USI’s expanded suite of employee benefits, retirement consulting and personal risk solutions. We are excited to be joining a nationally recognized company that is setting a new standard for risk management and benefit programs, and to growing our footprint in this strategic growth marketplace.”


Staff Report