Small Business Marketing on a Budget

Melissa Forziat recently wrote Small Business Marketing on a Budget, outlining marketing strategies for business owners with limited resources. It is a free eBook with 25+ pages outlining 10 different marketing methods available to small business owners who have a tight budget.

Click on either link below if interested. You can opt in if it is right for you.

Columbus Author Publishes Self-Employment Book

In This Book for Recent Graduates the Benefits for Self-Employment are Highlighted

Takin’ Care of Business, a new book by Don L. Lipkin, has been released by Dorrance Publishing Co., Inc.

It is a must-read for high school seniors whose post-graduation goal is simply to find employment. It is a should-read for individuals who are presently incarcerated and scheduled for release in the near future. Hopefully, this little book will be the catalyst that causes many people to seriously consider the benefits of entrepreneurship.

About the Author: Don L. Lipkin entered the Air Force at the age of 17. He served tours of duty in Seattle, Okinawa and Germany. He had an 18 year career in adult and juvenile corrections with the State of Ohio. He is a published photographer and certified colorist, and a former photo studio owner. An avid chess player, Mr. Lipkin has been a member of the US Chess Federation for more than 30 years. He lives in Columbus, Ohio.

Takin’ Care of Business is a 38-page paperback with a retail price of $9. The ISBN is 978-1-4809-3500-6. It was published by Dorrance Publishing Co., Inc of Pittsburgh, Pennsylvania. For more information, or to request a review copy, please go to our virtual pressroom at or our online bookstore at

Columbus Author Publishes The Afterlife of JFK

With the 100th anniversary of John F. Kennedy’s birth approaching and the release of the film JACKIE, the Kennedy’s impact on the United States remains as powerful (or perhaps even more so) as it was in 1963.

In his new book, Michael J. Hogan, a leading historian of the American presidency, offers a new perspective on John Fitzgerald Kennedy, as seen not from his life and times but from his afterlife in American memory.

The Afterlife of John Fitzgerald Kennedy considers how Kennedy constructed a popular image of himself, in effect, a brand, as he played the part of president on the White House stage. The cultural trauma brought on by his assassination further burnished that image and began the process of transporting Kennedy from history to memory. Hogan shows how Jacqueline Kennedy, as the chief guardian of her husband’s memory, devoted herself to embedding the image of the slain president in the collective memory of the nation, evident in the many physical and literary monuments dedicated to his memory.

Regardless of critics, most Americans continue to see Kennedy as his wife wanted him remembered: the charming war hero, the loving husband and father, and the peacemaker and progressive leader who inspired confidence and hope in the American people.