Showcasing Delaware County as the “ideal place to work, live and raise a family.”
That’s the goal of the new logo and branding campaign unveiled recently during a county commission meeting.
Communications Manager Jane Hawes, who served as the project manager for the initiative and made the presentation to a large crowd in commission chambers, said it was the quality of life that stood out the most from the research, “especially when you compare them to national averages.”
“We held a discovery workshop which brought together internal and external stakeholders,” Hawes said. “Out of that we developed a lot of interesting statistics about the county.”
The new logo is an outline of the State of Ohio with an outline of Delaware County in the center. The background is a tri-color of green, blue and gold, representing the county’s farmland, parks, rivers, and lakes. A sunburst at the top symbolizes the optimism of the county’s present and future.
According to Hawes, Facebook and Twitter were used to reach out to the general public to conduct a survey. She said, based on the responses, what matters to residents is the quality of life, the small-town culture, quality housing, public schools, and the convenient location of the county.
Hawes said the survey also revealed a majority of people aren’t aware of the role of county government as thought.
“Hopefully, the new branding materials are going to be part of helping the public understand who we are and what we do and what services we provide,” she said. “… we believe in nurturing public health and safety, identifying economic opportunities and supporting education. We can scale, meaning growing larger or smaller as needed, while maintaining a high quality of life countywide.”
Hawes said the new logo will appear on much of the county’s correspondence and social media. The roll-out of the logo on other county forms will take place gradually over the course of the year.
“We need to be cost-conservative about how we replace old stationery, vehicle decals, signage and other items … ,” Hawes said. “We’ll use up existing supplies as much as possible before replacing them.”
The project began a year ago when a request for proposals was issued. Out of the 25 proposals received, the county chose Studio Graphique Inc. of Cleveland. That company has since re-branded itself as Guide Studio. Commissioners approved a contract in the amount of $45,150 last September.
D. Anthony Botkin may be reached at 740-413-0902 or on Twitter @dabotkin.